How government can boost the local economic impacts of tourism. The third in this series of posts.

Posted in LORTON SCRIBBLINGS, Tourism and LED, Tourism and communities The poor can participate in the tourism industry in many ways – as workers, entrepreneurs, and neighbours. They gain new opportunities but also face constraints. They earn incomes, but also suffer costs of tourism. These impacts vary enormously from destination to destination. Enhancing the opportunities and impacts for the poor is the concern of this series of posts. OPPORTUNITY THREE:...
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Developing a Marketing Plan

Posted in Tourism Marketing As with any business venture, your entry into international, regional and domestic markets should be well planned. A detailed marketing plan should be developed to provide a blueprint for your marketing activities. Whether you are a small family run attraction or an international airline, the principles for a marketing plan are the same. The purpose of marketing is to match the right product to...
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